About Kay 



Kay Van Norman is an internationally acclaimed author, speaker and wellness consultant. She directed the Keiser Institute on Aging, and currently serves on the International Council on Active Aging and the American Senior Fitness Association boards. As an early pioneer and current thought leader in senior wellness, Kay’s work has impacted both the Active Aging Movement and Whole Person Wellness models in senior housing. 

She’s written two books, several book chapters and scores of journal articles on aging well, and her healthy aging resources won a Best Practices Award from the National Council on Aging. Kay’s proprietary Vitality Portfolio® model for lifelong health is featured in her newest content marketing innovation – the Brilliant Aging Content License – and in a chapter she wrote for an upcoming book by Chicken Soup for the Soul author Jack Canfield.  

She has worked with a broad range of companies including GE Healthcare, Brookdale, Sunrise, Keiser, NuStep, and Masterpiece Living to name a few; as well as scores of senior living communities, professional associations, government agencies, and senior service organizations.  

Kay’s international reach includes a Chinese translation of her book, Exercise and Wellness for Older Adults, a chapter on ageism written for the World Economic Forum-Global Council on Aging book, Global Ageing Peril or Promise, and numerous international keynote speeches. She also serves as a subject matter expert for the Growing Bolder Media Group an extensive network of radio, TV, print, and on-line platforms reaching over 62 million people per year and the United Kingdom-based Sixty & Me web community of over 600,000 women over 60. 

As founder and president of consulting firm Brilliant Aging, Kay tracks industry trends and integrates research from multiple disciplines to help organizations leverage healthy aging brand promises, mobilize action around client needs, build consumer relationships, and grow business.  Her unique ability to provide thought leadership and implement practical strategies, activates endless possibilities! 

Contact Kay today to Elevate Your Wellness Brand, Inspire Audiences, Activate a Wellness Culture, or Ignite Personal Vitality!  Bring your challenges and opportunities and let’s chat! 

Email kayvn@kayvannorman.com for more information.

Kay lives in Bozeman, Montana with her husband and 3 horses. Their adult sons and families also living in the area.  She enjoys spending time with family, exploring the mountains on horseback, and choreographing and performing with a local dance company.  


Kay and Dancer – her riding partner for almost 30 years

What’s your vitality plan?


Montana Big Sky Country – best lunch spot, no reservations required

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IndepenDance Company performance


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